Because, most of the time, they don't really know what they want.
We didn't know we wanted the iPhone. Steve Jobs just gave it to us. He didn't listen to us when we asked for more features we didn't really use (and need).
Sometimes, our bosses don't know what they really want until we give them a report or something else that can expand their perspectives and see things in a different light.
Our friends and families don't know that going on a trip has the power to change how they see the world. During the very few times I traveled to another country, the way I saw other people (especially other nationalities) actually changed. We are very different, but we are the same. A trip can be life-changing.
It also helps to wow a client or a customer with a presentation or a product she wasn't expecting. Or better, one that exceeds her expectations. One that she didn't know she wanted.
Don't just listen to what other people are saying. Keep creating. Keep making your art. We say we don't want it because it hasn't been created before. So, create your art for us and then ask us again. We'll probably say we want it. If not, you can always adjust and create again.
The important thing is you create. Don't mind us.
In case you don't know what the carrot is or what I'm talking about, read my blog post for last Saturday: Give Them the Carrot.
[31-Day Challenge Update] I was able to get up at 4:42 AM this morning! Hooray! Although I woke up 12 minutes late, I'll still count this one. After all, I fell asleep at around 12:30 AM. I really need to get used to going to bed earlier. Day 1 of 31: Complete!