It's Not Easy Because...

... if it were, then everyone would be doing it.

If building a career through blogging were easy, there would be more bloggers in the world. (Well, there already are!)

If closing a sale were easy, everyone would be selling insurance.

If landing a client were easy, everyone would be freelancing.

If becoming a CEO were easy, everyone would become CEO.

If accounting were easy, everyone would be an accountant.

If achieving excellent customer service were easy, everyone would be doing it.

If becoming a success were easy (in whatever field), everyone would be.

But, it's not easy.

There's a wall that separates the aspiring from the successful—adversity.

When faced with adversity, many of us quit. Adversity acts as a filter. It filters the average from the remarkable. It filters the losers from the winners. It filters the "good enough" from the great. It filters the replaceable from the irreplaceable.

Adversity creates scarcity. It creates a scarcity of successful bloggers, financial advisors, freelancers, CEOs, accountants, and customer service champions.

But like what Seth Godin says, "Scarcity creates value." Because there are very few successful and remarkable bloggers, financial advisors, freelancers, CEOs, accountants, and customer service champions, people are willing to pay a premium for their services.

Adversity creates opportunities.

When you're facing adversity, don't quit. Embrace the opportunity. Stick it out when most people are giving up. Do what most people won't. Be excellent. Come out remarkable.