An important lesson in marketing: The more choices a person has, the less likely he will be able to make a choice at all.
We can see it in information products. Offer more than three price tiers and your customers are likely to end up not buying at all.
We can also see it in people. We often hear the story of a promising college graduate who has many different career options. But then, the story is followed by a struggle. The college graduate hops from one job to another in the hope of greener pasture. But no matter where he goes, he faces another struggle. Worst case scenario, he ends up giving up. Best case, he ends up being mediocre.
His choices become a curse. When the going gets tough on the path he took, he still has other paths to try. He goes back to the crossroad of his life and chooses another path. But, every path has its own struggle. He gives up again and chooses another path.
What he fails to develop is overcoming adversity. He also fails to develop mastery. Two essential characteristics one needs to succeed. He is also afraid to take risks, to limit his choices.
Failing to commit to a choice is like not making a choice at all.
On the other hand, there are the stories of college drop outs who don’t have much choice but to persevere where they are. To make the most of the hand they have been dealt with.
They are the ones who overcome adversity, who develop mastery, and who are most likely to succeed. They are the ones who are willing to take risks. After all, what other choice do they have?