… is trust.
If you want your work, your art, your product, or your business to reach the millennials, you have to earn their trust.
If you want them to sell them your vision, you have to earn their trust. Sweet words alone don’t work on them. They no longer follow visions blindly. They want to experience the vision first before they follow it. They want to see you do it first before they follow you.
How do you earn trust?
Be consistent. With your words. Especially with your actions.
Be authentic. With how you connect with and care for them.
Be remarkable. With your work.
Be loving. In everything you do.
Be original. By being yourself.
In short, be C.A.R.L.O.