... is by following the crowd.
Sticking to the status quo. Doing the things they are doing. Watching the shows they are watching. Reading the books they are reading. Exerting the effort they are exerting (or the lack thereof).
Doing more than what's required, being excellent, and taking risks are not the popular choice. In fact, you might even be considered foolish, a show-off, or outright delusional by doing so.
But, popular is not exceptional. (Hence, the term exception.) What's popular nowadays is mediocre. It's a race to the bottom. Especially when it comes to our values. But, that's for another blog post.
Right now, maybe you should stop whatever you're doing and ask yourself: Am I doing what's popular? Or am I going against the tide? Am I charging the world's defensive lines of conformity and mediocrity?
If you spend most of your time doing the things that's popular, then you're probably on the path to mediocrity.
But, if people are calling you foolish or delusional, then welcome to the club of foolish, delusional people trying to make a difference. It might not work, but at least we're trying.
Where are you headed? It's up to you.